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Alemba Online Privacy and Cookie Policy

Your privacy is important

Alemba is committed to protecting your privacy. You can be assured that any personally identifiable information you provide us will only be used to improve your experience on our website and provide you with better services.

This privacy statement provides information to help you understand how we collect, use and share your information when you visit alemba.com.

Who we are

Alemba Ltd is the data controller responsible for the personal data collected through this Site. Our registered address is Brooke Suite, Ground Floor, Bewley House, Marshfield Road, Chippenham, SN15 1JW, United Kingdom. If you have any questions about this notice, or wish to exercise your rights over your data, you can contact us at [email protected] or through our data request form.

Our legal bases for using your data

We only use your personal data where we have a lawful basis to do so. We rely on your consent to send you marketing emails and our newsletter, which you can withdraw at any time using the unsubscribe link in any message. We rely on our legitimate interests to respond to enquiries and demo requests you send us, and to contact existing customers about the products and services they use. Where the law requires it, we rely on your consent for non-essential cookies.

How long we keep your data

We keep your marketing contact details until you unsubscribe or ask us to remove them, after which we delete them within one month. Where we hold personal data for other purposes, we keep it only for as long as necessary for that purpose or for as long as the law requires.

Where your data is processed

Some of the providers we use to run our marketing and website, including HubSpot and Google, are based in the United States and may process your data there. Where your data is transferred outside the United Kingdom, we rely on appropriate safeguards, such as the provider’s standard contractual clauses and the UK International Data Transfer Addendum, to keep it protected.

What data do we collect?

On some website pages, you can register to receive further information, request a demo of our software, register for an event, or sign up for our newsletter. We ask for your name, e-mail address, and company name (if relevant).

How will we use your data?

We collect your data in order to send you requested information, or to contact you to arrange a demo.

How is data stored?

Data is stored securely on our database. Alemba is committed to safeguarding your information. We have put in place the appropriate physical, electronic and managerial procedures to prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information we collect online.

Who we share it with

Your privacy is very important to us. Alemba will never sell or rent your personal information. We do share it with trusted service providers who help us run our website and marketing, such as HubSpot and Google, and only so they can provide those services to us under contract. We do not share your personal information with any other organizations for their own purposes.

Marketing

We will use your e-mail address to send you information and newsletters only if you opt-in on registration form. You can unsubscribe easily at any time using the link on the e-mails.

Access

Access to certain areas of the Alemba website, such as the online help site, may be limited to specific individuals through passwords.

Any links to third-party websites are provided for your convenience only. Alemba does not review or control the content or privacy policies of these sites. Thus, access to any of these sites are solely at your own risk.

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organization, or to you, in certain circumstances.
  • You also have the right to complain to the Information Commissioner’s Office (ico.org.uk) if you are unhappy with how we have handled your data.
  • You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
  • Please submit your request via this form.

Our Cookie Policy

This Cookie Policy outlines how Alemba and our third-party service providers use cookies and similar technologies to recognize, collect, and/or track information about, and relevant to, your usage of alemba.com.

What cookies are

Cookies are text files with a small amount of data, which may include an anonymous unique identifier.

Cookies are sent to your browser from a web site and stored on your computer's or tablet device’s or mobile device’s part of the hard drive specifically designated for cookies.

It is standard practice to use cookies to make your experience better when using a website.

Upon your first visit to the website, we will request your consent to our use of cookies except for those strictly necessary.

Read more about cookies on Wikipedia

What cookies we use

Google Analytics

We use Google Analytics to monitor and analyze web traffic to the website. Google utilizes the data recognized, collected, and/or tracked on the Site to prepare reports on traffic activities.

This integration of Google Analytics anonymizes your IP address.

Google may use the information recognized, collected, and/or tracked to personalize the ads of its advertising network and may share the information recognized, collected, and/or tracked with other services.

Google Ads

We use Google Ads to measure the performance of our advertising and to show relevant ads to people who have visited the Site (remarketing). These are advertising cookies and are only set if you accept them. Google may combine this information with data from its advertising network and share it with other Google services.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to measure the performance of our LinkedIn advertising and to understand which campaigns lead to enquiries. These are advertising cookies provided by LinkedIn and are only set if you accept them. LinkedIn may use the information for ad targeting and reporting in line with its own privacy policy.

HubSpot

We use HubSpot to run our website forms, analyze how visitors use the Site, and operate this cookie consent banner. The cookies that remember your consent choices are strictly necessary. HubSpot’s analytics cookies, which help us understand and improve how the Site is used, are only set if you accept them.

How to control cookies

You have the right to accept or reject cookies.

Should you reject cookies, you will still be able to use the website without affecting your experience.

In addition to what it is indicated within this Cookie Policy, you can manage preferences for cookies directly from within your own browser and prevent – for example – third parties from installing cookies.

Through browser preferences, it is also possible to delete cookies installed in the past, including the cookies that may have saved the initial consent for the installation of cookies by this Site.

You can find information about how to manage cookies in the most commonly used browsers (e.g. Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Internet Explorer) on the website of the browser of choice.

Contact us

If you have any questions about this Cookie Policy, please contact us by e-mail.